King has agreed new principal partner sponsor deal with monzo

Owner and Executive Chairman of Coventry City FC, Doug King has secured principal partner monzo for another year.

monzo and the “Sky Blues” have a new sponsorship deal that will keep monzo on the front of Coventry City’s shirts in the 2025-26 season after a year of sponsorship for 2024-25.

Additionally, monzo Business will appear on the back of shirts as this partnership goes from strength to strength.

This revenue for Coventry City is likely an expense line-item for monzo.

Many Brits use monzo while travelling abroad, including to Thailand, as it started 10 years ago as a payment card with no overseas usage fees or markup on the exchange rate, unlike most high-street banks. Since launching its popular app-based current account – now as a fully-licensed bank in the UK – it has over 13 million customers.

Back in 2024 when the first deal was agreed, King said, “monzo is a fantastic partner for Coventry City and we hope that this will be the start of a successful and long-term relationship with them. As Coventry City FC looks to the future, engaging with a new set of customers and fans to rebuild our football club to be a powerful force amongst our community and within our country, monzo likewise is a company that is dynamic, disruptive and forward thinking in their industry. We are extremely excited about this partnership and how it will unfold. We thank monzo for their support and commitment in this new adventure.”

AJ Coyne, Vice President of Marketing of monzo in 2024 added, “We’re excited to partner with Coventry City, a historic and storied club that has inspired fans up and down the country with their runs to the playoffs and the FA Cup semi finals. We both value a special connection with our communities and share a challenger mindset, so this was a match made in heaven.”

Tynan Scope, CCFC’s Chief Commercial Officer in 2024 said, “This is a great new Principal Club Partner and Front of Shirt Sponsor for Coventry City. monzo is the UK’s largest digital bank and many of our fans will recognise and be customers with them. We are proud to showcase the Monzo logo on our fantastic new kits in the 2024/25 season.”